First-time Victoria Secret Fashion Show in Shanghai

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SHANGHAI, CHINA - NOVEMBER 20: Victoria's Secret models Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Lily Aldridge, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell, Taylor Hill, Aiden Curtiss, Alanna Arrington, Alecia Morais, Alexina Graham, Amilna Estevao, Barbara Fialho, Bella Hadid, Blanca Padilla, Bruna Lirio, Cindy Bruna, Daniela Braga, Devon Windsor, Dilone Altagracia, Estelle Chen, Frida Aasen, Georgia Fowler, Gizele Oliveira, Grace Bol, Grace Elizabeth Harieth, Jourdana Phillips, Karlie Kloss, Kelly Gale, Lameka Fox, Leila Nda, Leomie Anderson, Liu Wen, Maggie Lane, Maria Borges, Megan Williams, Ming Xi, Nadine Leopold, Roosmarijn De Kok, Samile Bermannelli, Sanne Vloet, Sui He, Vanessa Moody, Victoria Lee, Xiao Wen, Xin Xie and Zuri Tibby pose backstage during 2017 Victoria's Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Kevin Mazur/Getty Images for Victoria's Secret)

2017 Victoria Secret Fashion Show in Shanghai. Photo by Getty Image

2017 -- is the first Victoria's Secret Fashion Show -- held in Asia.

  2017 Victoria Secret Fashion Show in Shanghai - model Sui He. Image by Getty

2017 Victoria Secret Fashion Show model Liu Wen. Image by Getty / Frazer Harrison

The lingerie giant “Victoria’s Secret” is making headways into China.  For the first time in its 22-year history, the most bedazzled, spectacle 40-minute fashion show in the world, took place on November 20th in Shanghai, at the Mercedes-Benz Arena. The annual show features the world’s leading leggy fashion models, with famous singers, and elaborate set design based on various themes.  Divided into six themes, the show featured 55 models in 87 looks. One of the themes was inspired by Chinese blue and white porcelain.  The Victoria's Secret show is likely to set a record in viewership this year, as for the first time it is scheduled to be broadcast on three of China's most popular video portals, along with the brand's exclusive telecast partner, CBS, in the United States.

“Ni hao, China!”

One of the biggest runway event of the year, dubbed the “Super Bowl of Fashion,” where advertisements are in the guise of entertainment with scantily clad models, trussed up in feathers, donning elaborate lingerie with Swarovski crystals, corsets, and costumed bras, paired with towering thigh-highs and stilettos, Victoria’s Secret Fashion show has become the most-watched fashion event in the world and with it, big business.  Victoria’s Secret, is an American retail fortune (2016 revenue: 7.7 Billion).

2017 Victoria Secret Fashion Show model Wang Yi. Image by Getty.

Read entire editorial article on Asia World Magazine 2017 Fall Issue (print version)...